AI Tools for Midlife Women: Why Generic Advice Falls Short and What the Meraki Dignity Project Is Building Instead
If you've ever typed a very specific, very personal question into ChatGPT and gotten back an answer that was technically accurate but somehow not quite for you, there's a reason.
In this episode, I sit down with Stephanie Georges, a former Wall Street analyst and C-suite executive who is building an AI platform trained specifically on women-informed, evidence-based research.
The Meraki Dignity Project exists because midlife women deserve support that sees their whole picture, not just the average of what's been written about everyone else.
This is for you if you've been thinking:
"I've Googled everything and I still don’t know what to do next."
"I ask ChatGPT for help with something important and the answers feel hollow."
"I want support that understands my full situation, not just one symptom or one question."
"I'm dealing with perimenopause AND my mom's health AND a career that feels off, and no tool seems to see all of that."
"I'm open to AI but I don't trust that the information it gives me actually applies to women like me."
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Why the AI Tools We’re Already Using are Letting Us Down
Most of us have had this experience. You type your exact situation into ChatGPT. You get a beautifully written, multi-paragraph response. And then you sit there thinking: but that doesn't feel quite right for me.
That’s not a usage problem. It's a design problem. The large language models we all use are trained on historical data. Decades of research, medicine, financial advice, and career guidance that was developed primarily around men. So when you ask about your symptoms, your career options, or your financial future, the tool is pulling from a body of information that was never built with you in mind.
Her example is jarring and specific: if you enter a woman's name into an LLM and ask what salary to offer her, the model will return a figure around 80 cents on the dollar compared to a man in the same role. Not because the tool is malicious. Because it reflects what has historically happened. The bias is in the data, and the data is in the model.
The second problem is personalization, or the lack of it. These tools are extraordinary at giving you information quickly. They are not designed to know you. They can't see that you're managing perimenopause AND a parent with Alzheimer's AND a career that's starting to feel stale, all at once. They answer the question you typed. They're not built to see the context you didn't think to mention.
What the Meraki Dignity Project is Actually Building
Stephanie and her team didn't set out to build an AI product. They set out to ask a different question: why do midlife women feel invisible, and what would it look like to honor them with dignity?
The word matters to her. Dignity is different from equity. Equity, she points out, has become a zero-sum framing in public conversation. Dignity is about being honored as a whole person. That's the foundation the platform is built on.
In practice, that means a model trained not on the full historical internet, but on curated, women-informed, evidence-based research. Screened for relevance to women's actual experience. It's not complete and it's not perfect, she says directly. But it is growing. And it is different from what you get anywhere else.
When you log in for the first time, you have a conversation with Sophie, the platform's AI guide. Sophie is designed to ask the right questions, not to be your companion or your friend. She'll ask about your health, your work, your relationships, your finances, and she listens for where you feel supported and where you don't. At the end of onboarding, she synthesizes what you've shared into a visual roadmap of your life. Not a task list. A map of where you are, so you can see what the first next step might actually be.
The Community Layer (and Why it Changes Everything)
The piece of this episode that surprised me most was the community layer. Most AI tools are just you and the machine. Stephanie's team built in a peer dimension because when they talked to over a thousand women, the same thing kept coming up: women don't just want information. They want to know if it worked for someone else.
Pew Research backs this up. Sixty-seven percent of people surveyed said they want to test and understand their health information by hearing from a peer who's been through something similar. Not just be told what the data says. Actual human confirmation that they're not alone.
If you bookmark a resource on the Meraki Dignity platform, other women in the community can see that someone else found it useful. You can give it a thumbs up. It becomes a layer of collective wisdom alongside the personalized intelligence the platform provides. That's a design choice most tech products haven't made, and it reflects something that is genuinely true about how women make decisions and build confidence.
FAQs
What is the Meraki Dignity Project and who is it for?
The Meraki Dignity Project is an AI-powered platform designed specifically for midlife women navigating major life transitions, including perimenopause, career changes, aging parents, empty nest, and financial decisions. Unlike general AI tools, it uses a model trained on women-informed, evidence-based research and provides personalized support through an AI guide named Sophie. It also includes a community layer where women can validate and share resources with each other. The platform is for midlife women who feel underserved by generic AI tools and want support that sees their whole life, not just a single question.
Why don't ChatGPT and other AI tools work well for midlife women?
General AI tools like ChatGPT are trained on the full historical corpus of available data, which reflects decades of research, medicine, and financial guidance conducted primarily around men. When women ask questions about health, career, or finances, the tool draws from a body of information that was not built with women's experience in mind. It also reproduces existing biases: studies have shown that LLMs will return a lower salary recommendation for a woman than for a man in the same role. Beyond the data problem, general AI tools are not designed to personalize responses to your full life situation. They answer the question you typed, not the underlying context you're living in.
Is the Meraki Dignity Project free?
The platform launched its beta in June 2026 and at the time of publishing is free to join. Founder Stephanie Georges is actively asking early users to provide feedback to help shape the platform. You can sign up at merakidignity.com. They want you to co-create it with them.
How is the Meraki Dignity Project different from seeing a doctor, therapist, or financial advisor?
The platform is not designed to replace professional support. It's designed to help you arrive at those conversations more informed and more confident. The goal is clarity first, then confidence, then agency. When you have a clearer picture of your situation, you're better equipped to ask the right questions when you sit down with your doctor, your financial planner, or your HR department. The platform also addresses areas where professional support is hard to access or hasn't caught up with midlife women's needs, filling gaps rather than replacing expertise.
Meet Stephanie Georges:
Stephanie Georges is a seasoned executive and strategist with four decades of experience guiding organizations through disruption, reinvention and large-scale transformation.
She began her career as a top-ranked Wall Street analyst during the telecom deregulation era. She then moved into C-suite roles in telecommunications and technology, where she led major transformations that drove strategic growth and market leadership.
Stephanie brings deep expertise in developing solutions that align organizations around their mission, prioritizing users and their unmet needs to create measurable value.
A Harvard Advanced Leadership Initiative Senior Fellow, she is now co-creating The Meraki Dignity Project - a women’s movement dedicated to restoring dignity, including an immersive AI-enabled platform for women over 50 navigating key life transitions with intention.
Connect with The Meraki Dignity Project:
merakidignity.com | @merakidignity | substack.com/@merakidignity
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Jessica Long (00:00)
Do you feel like there are 45 different tabs open in your brain right now? Or maybe it's 145. Yeah, that's because we're making really big decisions about really important things all the time, and it's a lot. And maybe you've gone down the Google spirals or you've asked your buddies, Chad or Claude, what you should do. And what you get back is maybe correct, but it doesn't quite feel like it was written for you because it wasn't. Well, today's guest is building something to change that.
Stephanie George is a former top-ranked Wall Street analyst and C-suite executive, and she is now building an AI-powered platform designed specifically for midlife women. Evidence-based, women-informed, trained on research about us, not on the average of everything that's ever been written about everyone who's ever lived. We're talking today about why the tools everyone is using are falling short, what a tool built for midlife women actually looks like, and how you can try it right now for free. I can't wait for you to hear this.
Jessica Long (00:57)
Hello, my friend. You are in the right place. This is where smart and sassy women over 40 come to figure out all things midlife. We talk hormones, careers, relationships, and everything in between. I'm Jessica Long, health coach and fellow midlife woman on this wild ride with you. Stick around for honest conversations with experts, rebels, and wise women rewriting midlife on their own terms. Let's dive in.
Jessica Long (01:21)
Hey, I wanted to drop in here really quick to let you know that I created a free gift for you. It's a 10-minute audio breathwork session designed to help you sleep better. Picture you in your cozy bed and my voice and some sweet music in your ears, followed by a beautiful night of restful sleep. Now, if you're thinking breath work is woo, I have to stop you right there. I would argue that there is nothing less woo than your breath. And science backs me up on this. And if you're thinking breath work, what is that? Can I even do that? Yes, there is no wrong way to breathe, my friend.
And I give you super easy cues to follow so you can just relax into the experience. Are you ready to give it a try? Awesome. Pause this episode right now and click the link in the show notes so you can have the file ready for you tonight. Because I don't know about you, but I am not a huge fan of the sleep-deprived version of myself. You deserve to sleep like a queen, and I'm here to help. Grab this free session now and I will see you tonight. Okay, let's get back to the episode.
Jessica Long (02:13)
An AI tool designed specifically for midlife women? I'm listening. Stephanie, I can't wait to learn about what you are building for us. Thank you so much for coming on the show.
Stephanie Georges (02:26)
thanks for having me and I'm glad you said us because I'm right in there with you.
Jessica Long (02:30)
Yes, well, I assume that's probably why you're so interested in doing this. That's why I have a midlife podcast.
Stephanie Georges (02:32)
Nothing
like proximity to the problem to really motivate you.
Jessica Long (02:42)
Right. Be your own target audience. It definitely helps. Well, I want to start by talking about the current landscape. And I know just from my own personal usage patterns and what my friends are saying that a lot of us Google and we talk to friends when we're looking for information about health and hormones and caring for aging parents and career changes and parenting and just all the things that are coming at us right now. But
Increasingly, we're also using AI tools like chat, GPT, and Claude to help gain even more information. And what I want to know from you is how do you think these current tools that we're using are under serving midlife women?
Stephanie Georges (03:26)
Well, I want to start by saying just take a step back and just acknowledge that these AI tools are extraordinary. I mean, think about what we have at our fingertips in terms of access to information. But I think that's one of the important distinctions is that these AI tools, not unlike what you said, Google and search are kind of giving you
information and making it much more readily available. But the ability to take that information and personalize it is really out of the reach of what AI tools can do. Mostly because they're designed based on history, They're gathering all the information that's out there and
regurgitating it and simplifying it and sending it back to us. So what that means is it's recasting existing biases. So it's the difference between information and really having a tool that can give you insight. and we'll get into that. But that's one of the trade-offs with
Jessica Long (04:37)
Hmm.
Stephanie Georges (04:39)
AI, it's really hard for it to be personalized. It's really hard for it to be understanding you specifically. It's much more for looking at things in averages and deterministically.
Jessica Long (04:53)
Okay, so the opportunity that we've uncovered here is more personalization specifically targeted to midlife women. Why do you think midlife women deserve? Well, deserve is not the word I want to use. Obviously we deserve it. Why do you think midlife women warrant their own tool? this doesn't mean they're not out there, but I haven't seen AI tools customized for other audiences like this.
Stephanie Georges (05:19)
one of the biggest reasons is midlife is really one of the most complex times in life. And it's definitely one of the more under supported seasons for women because think about it, you're going through menopause generally,
To the extent you have children, they're leaving, so there's a huge transition there. To the extent your parents are still there, they're aging. There's all kinds of things going on in the work culture that really center around, ageism and bias, and there's been a lot written about how women really age out much more quickly of the workforce. So you have all this confluence.
of events that are happening that are much more unique to midlife women than broader audiences. Not that other audiences don't deserve a tool, but from our perspective, was one that we felt it had the most acute and an intense set of confluence of events. And at the same time, women have had the least support, right? Women's health research has been under invested in
Financial planners don't really gear themselves to women. So all of that sort of the combination of the supply side and the demand side seemed like a really good place to start.
Jessica Long (06:37)
And I can attest to feeling underserved at this stage of life, because as you said that I'm thinking I did feel pretty supported in my twenties. Let's talk about from the career standpoint, I had mentors who were guiding me and teaching me and helping me. And then when I went through the process of dating, there's always people there available to help you date, right? Coaches and matchmakers and the things, and then you get married and you get pregnant and.
Stephanie Georges (06:39)
You
Jessica Long (07:00)
I felt pretty supported by our current health system through my pregnancies. I felt like people knew what they were doing. And then you do kind of get dropped off. Like people don't know much about perimenopause or menopause or we're learning a lot more now, thank goodness. And career-wise, you're at the point where you're the mentor, you're the boss, and you kind of feel dropped off. Like what happened to my mentor, my boss, the guidance that I was looking for. So I can definitely relate.
to what you're saying. And I do want to poke a little bit more at the personalization you were talking about because aren't we able to personalize chat a little bit? for example, I use it to help me with marketing this podcast and I've taught it. This is how I talk. This is my tone. These are my people. This is what they're feeling. And I feel like we're in a pretty good rhythm chat and I right now, as far as pumping out.
some marketing content so it kind of feels personal to me. feel like if someone else just opening up chat for the first time saying, help me talk to midlife women, it wouldn't talk in the same way. So what exactly do you mean when you say we can't personalize these tools?
Stephanie Georges (08:05)
Well, I think that's a really great distinction. And I think it's a lot of the reason is what you're really trying to personalize. So Here's an example. in the workforce, if a hiring manager is looking to hire someone and they look at what are the pay grades that they're gonna hire this person for? How much are they gonna pay them?
If they put into chat or Claude or any of the LLMs, I'm hiring a woman for this position versus I'm hiring a man for this position, or you just even put the name in and it implies a woman, it will literally give the woman 80 cents on the dollar. Why is that? Because the historic corpus of everything that's been in there reflects what women have been paid. So think about it in terms of
drugs or medications. Most of the research has been done around men. So when women search for what do I do when I have these symptoms and I feel like I'm having a heart attack, the chat bot could say, this is an example, well, those aren't traditional symptoms of a heart attack. Well, women experience symptoms for a heart attack or stroke differently.
All of that knowledge is literally now being invested in and built. So that's one big part of it. The other part is really that when you think about personalization, it's much sophisticated than you think it is. So here's an example. You go to your doctor and you say, I'm not sleeping well.
and I wanna be on hormone therapy because the symptoms are when you don't sleep well and you have night sweats, that's what you should do. And chat would say, yes, those are the symptoms. That's what you should do. And that it would be sort of a recommendation. Well, if you have a more personalized conversation and you talk to your physician or to a more personalized tool, it might gather other parts of your life. ⁓ you're thinking about leaving your job.
you're concerned about your mom. So it's hard to really anticipate that as you're engaging with chat. I mean, you can definitely build that capability, but it's not designed to think about you holistically as your physician or a trained model would. So those are some examples of how a model that's trained around women can really be much more specific and personalized and one that anticipates
your whole self
Jessica Long (10:35)
Okay. So the wheels are turning. Tell us about your tools and does your tool do these things for us?
Stephanie Georges (10:42)
Well, that was the mission we were on. Well, actually the mission wasn't really about AI. I mean, I just roll back the clock a year and a half, two years ago. And when we started this, think we probably could all agree that AI was, you know, even though it was not in its infancy, AI has been around for decades, but in terms of its ability to be a tool that was accessible to a broad population, it was really just gestating, it just starting. So when we,
embarked on this, we were basically saying, look, we feel that women's dignity should be honored. And the reason we use the word dignity was we felt that it's more than just equity, I think equity has been a really challenging word. Not that it isn't deserved, but I think it's been co-opted as a zero sum game. If someone gets something, it's at someone else's expense. So this whole journey for us started with
women, particularly at midlife, when they are invisible and unseen, how do we create a dignified experience that honors them? So that's how we started. And then we realized, wow, no one's really looking at the whole person. So as we started to do this, we realized AI
allowed us to create a very specific model. We feed our model information and insights that are really based on women's research, women's analysis, women's evidence, not the broader population. So we've culled it down. Is it perfect? No. and is it complete? No, but it is growing and
as more and more research and more and more content comes to play, we screen it for is this evidence-based and is it women informed? So that's our first place. And that allows us to have a differentiated model versus the large language models, which are more broad. But it's a lot of work.
Jessica Long (12:36)
God, so fascinating.
well, yeah, first of all, I'm like, my God, how do you even find all that and just direct it in there? But also to your point earlier, it's a lot and it's not enough. Like there's not a ton of this information available just for women. But to have the ability to access just that is so fascinating. And yeah, I want to know more.
Stephanie Georges (12:49)
Not enough.
But the exciting part, I
mean, the exciting part is, that women are growing in power. I think that is so important to remember. The economic influence of women is accelerating. It's not just growing, it's accelerating. One of the things you mentioned earlier, there aren't a lot of resources for late career women. Well, think about it.
A generation ago, there weren't any late career women. There weren't even any career women. the models for that didn't exist. So now we have all these women, that have been in the workforce or have done some sort of work. 51 % or more of the college educated graduates are women.
There's a huge wealth transfer in aggregate moving to women. Women are living longer. So all of that makes women a really powerful economic force. And I think that's going to accelerate research, medicine, tools. Yeah, exactly. That's what we have to do.
Jessica Long (13:54)
Here's hoping.
Okay, it will, it will.
I wanna keep talking about your tool, cause I'm already fascinated. So we already know we've culled down and the information is checked to be evidence-based, women informed. What else? once you log in, There's an onboarding sequence that is different than when you first log into these other tools. So tell us about that.
Stephanie Georges (14:02)
We'll
Right.
Yeah, so we wanted to have a way for people to have a conversation, but honestly, not for it be creepy conversation, to have your guide there. So we developed Sophie and we trained Sophie and Sophie's not there to be your companion. She's really there.
to ask you the right questions. So we created an onboarding and we sort of balanced it. We didn't want it to go on forever because we felt that we have to build people's trust. just like going out to coffee with someone. your first conversation isn't getting into all the details of their life, but you build that trust. So we designed our onboarding to be just enough to give us a sense that we could feedback what you were saying.
and synthesize it into some sense of order around your whole life and give you a map. So that's the first part. There's a series of onboarding questions which are really conversational. there are some, check the box, but most of it is having a conversation with Sophie so that she can start to think and figure out where are your pain points? What do you really want to focus on? And
She confirms that with you and she gives you a visualization of it, like a roadmap. Not a set of tasks, not a checklist, because we have enough of those, but really just here's where you are and does it feel right?
Jessica Long (15:41)
Can you give us some
examples of these onboarding questions so people understand?
Stephanie Georges (15:45)
so an onboarding question could be, as it relates to your health, are you getting the resources that you need? Where do you feel that you need support? Are there areas where you're getting good support? And you can answer that. Yes, I'm really getting great resources around menopause. There's been a lot out there, but I'm really nervous because my mom has Alzheimer's and I really don't know much about how to engage with her.
So that might be a question. how is your work environment? How are you feeling about your work? What are you thinking in terms of your career? What's working for you? What's not working for you? And you can start to have that conversation with her, similarly with finance. it's really, I wouldn't say open-ended, but kind of focusing in on those key dimensions of your life, trying to figure out
what are the areas that you're seeking insight, information, resources and tools and where are you okay? And then she can start to triangulate between those areas and combine that into a visualization. And then here are some tools and resources that
we think could be useful in this scenario. And then you can continue to have that conversation.
Jessica Long (16:58)
And so this information presumably stays with the person. any project that you open with Sophie or chat that you have with her down the road, she's taking into account all the answers that you provided in your onboarding. So she remembers who you are and what your pain points were, what you wanted the most support with. And she remembers that as you're working through certain issues.
Stephanie Georges (17:21)
Yep, and you have a place that you can store everything. if there's a resource or a tool or some piece of information that she gives you, you have your own dashboard you can bookmark it, you can tag it. You could even see what other people have thought about that resource. So, hey, this was a really great podcast ⁓ that I loved, right? There was this great midlife podcast that I was on and, ⁓ and I
Jessica Long (17:38)
Yeah.
Stephanie Georges (17:45)
I think it was great. So you can sort of thumbs up it and then others in the community could have access to, wow, this really worked for somebody that was out there. which really gets to the other part of what we do. So it's not just the intelligence. The other piece that we felt was so important was the wisdom piece, the community piece, because yeah.
Jessica Long (18:05)
The community piece, I was just gonna say, my gosh, you're bringing
community to AI. This is revolutionary.
Stephanie Georges (18:11)
Yes.
It's one of those things where like, well, I don't know why others haven't really gone there. it's not that easy. And it really does require a design that's
non-judgment values based. to have community work, you really have to be thinking about, what's the purpose of this platform for it to really be helpful. and Pew Research just came out with a piece, talking about, in addition to personalization, people really, especially now, given there's so much unreliable
information. People want any form of their health information, to be bounced off of peers. 67 % of the people that were surveyed said they like to test and understand their health situation by chatting with a peer or understanding where they've been. It not only validates, hey, did that work for you? But it's like, I'm not alone. I'm not the only one with night sweats.
Okay, you got through it. So we felt that community, especially for women and the wisdom that they have to impart was so important. So that's the other part that we're excited to offer. Thank you.
Jessica Long (19:19)
Bravo to you. And it's
so interesting. It's making me think about an episode we just released recently about the feminine economy and what that means and how it works. And it involves a lot of collaboration and not a lot of competition, but working together, sharing ideas, resources, sharing opinions, sharing experiences. And by you bringing that onto this platform, it's automatically
taking advantage of something that is so inherent to our nature. and also to your point, I'm thinking about a personal example of something that I was interested in trying from a health perspective. I've been ruminating about this for two years, talking to Chachi BT, doing my own research, talking to experts. And I had one friend text me when she knew that I was interested in this and just told me, Hey, I did that and it worked great for me. And I was like, that's all I needed to hear. I'm in like,
I mean, it was after two years of research. And so there was other information, but it was, it was the validation and the personal example from someone I trust that really finally made me take that step.
Stephanie Georges (20:26)
I love that story. I mean, I don't love that it took two years, but I love that because we had done all this research, to your point. We actually spoke to a thousand women, because we felt we don't know the answers and how women want to be served. I know my N of one experience, but in that conversation, what kept coming up was women really, really.
want to be seen and they want to be understood and they want to be able to share what they've learned. So I love that your previous podcast tackled that subject with more data because I think that goes unappreciated sometimes women sometimes, don't feel like they have the opportunity to
compare notes. I know in work environments it's really hard because there are not a lot of other women in the room. So giving women that opportunity to connect is exciting and just get validated and feel seen and feel supported.
Jessica Long (21:23)
Totally. think that's so exciting that you're bringing this in. That's amazing. And I also wanted to ask you about the term that you use, human-centered ⁓ AI. And maybe we've been talking around that a little bit, but tell me what that means.
Stephanie Georges (21:36)
Well, it's funny because a lot of people are using human-centered AI. partly because there's so much concern that AI is dehumanizing people, It's sort of robotic. What we're using it is to say everyone is an N of one. Everyone...
is on their own path. We use N of one, which basically means we're all different. have similarities, but the way I experience things and my life and my progression and my choices are unique to me. So Sophie and our platform is designed to approach you as an N of one. And that's what we mean by human centered.
we're using insights and resources that are available to broader sets, but they're brought to you based on what you need, not you looking at a bookshelf and picking out from what everybody else does. It's served up for what you need. So that's what we aspire to do with human-centered AI. And
We think that that's valuable because who doesn't want to feel like it's being designed for them?
Jessica Long (22:42)
Yeah. And I mean, I'm just thinking about some personal experiences with chat and what other people have said. It does start to feel like you're talking to a non-robot when it does get more personal. So I can only imagine that that is amplified here in this case where this tool knows me so much better. I've provided it information and the information that it's pulling from is so much more relevant to me versus every piece of research ever done ever on this topic.
Stephanie Georges (23:08)
Exactly.
life is so much more dramatic than the average of history, So when you think about chat and the large language models, they're aggregating and taking averages of history and serving it up to you. And it becomes neutralized in a way. And,
what's gonna happen tomorrow is most likely gonna be more dramatic than the average of history. So I thought that was a great way to sort of understand why sometimes to me AI can feel like cotton candy. It just feels unsatisfying in terms of ability to personalize. It tastes really good.
Jessica Long (23:46)
Well,
I wish my kids thought I was unsatisfying.
Stephanie Georges (23:50)
They still like cotton candy, probably.
Jessica Long (23:52)
But I
know what you mean. All right, let me ask you about the skeptics out there. There are some people who don't want to use AI tools. Do you think that this tool could maybe bring them over? And what do you say to an AI skeptic?
Stephanie Georges (24:07)
I think there are a lot of valid concerns about AI. Going from environmental concerns, the fact that we are consuming an incredible amount of energy, all the way to, how do we have controls and gates and how do we create a safe space? So for us, our values at the core of what we do is creating a safe, safe space. And
Our belief is that if people feel that they're in a safe space and that they are not being used in a way to be monetized or to change something for someone else, that that creates a different interaction than just a bland AI tool. So that's one, how do we create a trusted space? The second thing that we feel
could get people to think about it is, if people don't understand our needs, then they're not going to be able to serve us well, right? So the ability for us to model that for others, whether it's healthcare providers or financial services providers, if we can model, here's how women want to be.
served, here's the resources that they need, here's how they navigate these changes, then AI becomes a means to an end, not the end itself.
Jessica Long (25:26)
it's not gonna be for everyone. That's okay. It doesn't need to be. But for those of us who are interested in using it, how do you think midlife women who are using this tool to help us navigate these certain transitions in life, how will our lives look different if we're using this tool versus not?
Stephanie Georges (25:43)
just think about what happens when you're navigating change or navigating a transition. It's confusing. There's so much information out there. So Just taking the step to get clarity. if women can come on the platform and feel, wow, I have a much better sense of what
some of the things that I might need to navigate that first next step. That's a victory, And the real world is not really offering that clarity. It's pretty confusing out there. The second piece is once we have clarity, then we have the ability to have more confidence. So what we're hoping to do is have women come on the platform,
get some clarity around how are they gonna navigate, what's the first next step that I can take, what are the things that I can do, how do I know more, and then think about a situation where now I can go to my physician informed with the right set of questions, And that really does give you the confidence. And I think women really,
struggle with that, particularly in areas like finance, where we've seen women feel an amazing amount of shame. So even having that clarity that allows you to have the confidence to ask the questions and get what you need.
And then confidence leads to agency. And that's really ultimately our objective is how do we allow women to make those intentional choices? Not that we're going to tell you what to do or that we should, but really open the aperture so that you can make that choice intentionally. And that's where Meraki lives.
Jessica Long (27:23)
So I like what you're saying about confidence and it's making me think of some research I just did, very anecdotal research on midlife women. I was asking what are your main pain points? And one woman said, I used to be so confident and I feel like I've lost my confidence. And so to be able to restore that for someone,
in this way by providing information, clarity, connecting with other women in the same stage of life is really hard to put a value on. So I am glad that you're talking about it that way and that that's how we can expect to feel after using your tool. So tell us where is your tool in terms of development stage right now.
Stephanie Georges (28:03)
Yeah, we are really excited. We've been heads down developing it and we had an alpha which gave us some sense of what was working and what wasn't. It's always fun to hear that. So this is our second round, which we're really excited. It's launching June 15th and you can sign up on our website to be part of the beta at
marockydignity.com One thing that we're asking is as people join and participate, which we're eager to do because it's a beta and because it's free,
We're asking people to give us feedback. So there'll be opportunities in the process to just help us co-create it with you because this isn't Meraki's product. It's all of our product.
Jessica Long (28:47)
and that's M-E-R-A-K-I, Dignity.com. Wonderful. I'm excited and I'm sure a bunch of my listeners can't wait to give it a try too. Thank you so much for all the work that you're doing to help all of us, the collective, and for sharing all of this with us today. I can't wait to give it a try.
Stephanie Georges (28:50)
Yeah, exactly.
Yeah, and right back at you. Thank you.
Jessica Long (29:07)
Okay, I am dying to know what you think about a custom AI tool for midlife women. If you're listening on Spotify, you can leave a comment on this episode and let me know. Otherwise, click the link in the show notes to send me a DM. I always love hearing from you guys. And let's help spread the word about this new tool. Send this episode to your chat GPT loving friends and sign up to use the tool at marockydignity.com. I can't wait to bring you another badass episode next week. Until then, my friend.
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Disclaimer:
Belong Wellness and its members, managers, employees, contractors, and other agents or representatives are not licensed medical care providers and do not provide medical services or advice, including without limitation diagnosing, examining, preventing, treating, or curing any medical conditions. The information shared in this podcast is meant to be educational, not prescriptive. Please consult your medical doctor before making any changes to your diet or lifestyle. Further, the opinions of guests on this show do not necessarily reflect the opinions of Jessica or anyone affiliated with Belong Wellness.
